While offline businesses may traditionally rely on physical storefronts, leveraging social media can significantly boost their reach, drive foot traffic, and grow brand awareness. This session will explore how offline businesses can harness the power of social media to complement their physical operations and attract new customers.

Attendees will learn how to build a social media strategy that resonates with their target audience, using platforms like Facebook, Instagram, LinkedIn, and TikTok. The session will cover content creation, community engagement, paid advertising, and the importance of consistent branding across digital channels. Specific attention will be given to how social media can drive in-person traffic to stores, whether through promotions, event announcements, or location-based advertising.

Case studies of offline businesses successfully using social media to increase visibility and sales will be shared, offering practical examples and actionable insights. By the end of the session, attendees will have the tools and knowledge to create a powerful social media presence that supports and amplifies their offline operations.